Why I Am Quitting My Fashion Blogging Career

DISCLAIMER EDIT – I am NOT quitting my blog as a whole, I’m taking a break/quitting the career side of it. I’m still keeping it as my hobby. Please do read the last few paragraphs if you don’t want to read it all, but don’t comment if you haven’t read the article as some things are being taken out of context and assuming I’m quitting everything and leaving the online world, so please do read it. I’m not quitting the blog and abandoning everyone. Thanks!

Before I begin, this blog post contains a small rant, some industry information which isn’t usually shared, a look at how hard and stressful fashion blogging can be, and how cut throat it can become, warping your life and controlling everything you do, to the point of becoming a problem. Obviously I’m not a super popular fashion blogger that jets off to different countries every week, does the rounds at fashion week, and has millions of followers on Instagram, but a lot of that is by choice due to my health and mentality, so I wanted to explain to you why I’m quitting fashion blogging as a career (for now) and taking a break from the industry. I have been writing this post for about a month, not sure if I should even publish it, but here goes. I’m sure this is different to the announcement you were all expecting from me, but as I’m always real and honest with you all, I’m speaking from the heart.

When I was younger, I always wanted to be my own boss and creativity has been a huge part of my life, so creating a blog and eventually turning that into a career ended up being a perfect opportunity as I’m self employed, making my own money, having turned my hobby into my living. What I didn’t realise though was how it would eventually become quite stressful as the enjoyment dwindled, with stress taking its place sometimes, which has put me in a bad place emotionally numerous times to the point of being overwhelmed and constantly self critical. None of this has anything to do with any of you as readers, you’re my rock and my community/friends, I’m referring to collaborations, tight deadlines and other things I will go more into depth with.

Regarding collaborations, this is a sticky point for me. Don’t get me wrong, I’ve worked with some amazing brands and I’ve met some amazing PR people who have been absolutely wonderful, respectful, polite, and it’s allowed me to do great things, I’ve built up great partnerships and I’ve been able to do some wonderful things, but more and more now I’m getting too stressed out and put down with certain work. This is when I realised I’m not actually my own boss anymore, I’m answering to these other brands who end up creating stresses in my life. Countless times I’ve been given false promises in exchange for content (which is like being scammed), late payments I have to chase, sometimes non payments which is heartbreaking given the amount of work and time I put into my content (which you can’t then remove because it’s already been seen and promoted), companies thinking you’re just someone they can use how they want without your own valid input etc., but the worst for me is what’s happened more than a few times now and actually upset me.

A brand wants to collaborate with you, after checking it out and liking it, you confirm you have creative control over the content because they’re working with you for your vision and style, being promoted on your blog, then you spend hours doing the work and they tell you they don’t like it so you have to do it again in the style they want and what fits their own look. This confuses me to no end because I was given control of creativity and they approached me, so why collaborate with a blogger if you wanted everything in your own vision? It’s given me no end of stress and anxiety because I was proud of the work, but they change their minds or don’t tell me things until I’ve done it, and when you get that coupled with false promises on their end, or late payments, it’s not good. For someone who suffers generalised anxiety like I do, it’s not an industry I want to be part of at the moment because I’m not enjoying it, having fun, or doing what I wanted to do in the first place.

I turn down about 75% of collaboration offers as it is anyway, only choosing those which are suited to me, but it’s just getting worse. It’s at the point now where the majority of the collaborations are going wrong in some way, or the brand is quite rude/demanding, and it’s an issue because I started questioning my own capabilities and whether or not I’m actually good enough. I understand it’s business sometimes, but there seems to be a huge lack of respect in this industry. I know this sounds so negative and like I’m moaning, but it comes from a place of caring too much and I feel like it should be made public because it’s happening all the time, not just to me. I care so much about the work and content I create, that it’s a huge part of myself I am putting out there as I am my own brand, which is why it becomes stressful. It’s not just brands who are disrespectful though, some influencers are too. It bothers me a lot that so many bloggers are now faking it as I’m sure you know. I watch some of them buying thousands of followers at a time, amassing a fake following of hundreds of thousands, then they get collaborations with brands, charging a lot for it, and taking work away from bloggers who have genuine followers. I used to compare myself to these girls and wonder what I was doing wrong, before I watched their accounts, constantly thinking I must not be likeable, why didn’t I have that many followers etc. and it became a problem. Now I know the answer and that it’s not real, it just makes me annoyed because it’s unfair competition and extremely difficult to compete with, and it shouldn’t even be allowed in the first place.

Companies will also approach you and expect you to do numerous hours worth of work for them in exchange for a free, cheap item. I’m not saying gifting isn’t a great perk of the job, it is, and it’s a great way to do things sometimes, but when that ‘gift’ is worth about ยฃ10 and they expect you to do photoshoots and reviews (which take 3-5 hours or so) and all you get for that is the item you didn’t even want because they expect you to do it, I find it quite insulting. I think a lot forget just how many years, the countless hours, long nights, and effort that’s put into building a blog/community and they just expect you to do what they want, regardless if you want to or not. A lot of the time a brand can’t understand the amount of work put into content and too many times I hear people saying in comments online ‘get a real job’ not realising it’s a 24/7 job that’s actually really hard (remember my post on what does a fashion blogger do?), and if it’s your income, you can’t do all the work for free items you don’t want as you can’t pay your bills. They couldn’t hire a model or photographer for free, or get ad space in a magazine for free, so it does get frustrating when a brand tries to insult your work like that when you’re so proud of it in the first place. It really just shows how much they want to use you, rather than build up a great relationship with you, which is usually what I am about because I care.

I’m regularly used to being taken advantage of now, everyone always wants something from me, and you know what I’m like, I’m happy to help everyone as you know from my replies to your comments, emails, and the articles I do, but I’m constantly taken advantage of. Because I have a voice and a platform, people use that and just flatter me at the time, pretending to build a friendship when they want promotion or a lot of advice on something, then once I give it, I never hear from them again. That doesn’t sit well with me as I value friendships and people, so I’m often hurt by this and it’s making me trust nobody and always assume someone wants something from me and doesn’t actually like me. Which in reality is not a good way to be, but if you’re getting screwed over constantly, you can’t help but feel that way. I’ve even built up relationships with brands over years, being somewhat of an ambassador and always promoting their products because I love them, then all of a sudden they drop you in an instant and tell you you’re not good enough anymore, then I see them working with people I know are completely fake… It’s actually started to hinder my mental state and the way I evaluate things now, so I really need to take a step back before I start to lose myself. I know this happens for numerous people in other industries too, getting dropped like you’re nothing, and also when you’re set for a collaboration but the next day they decide no, they don’t want you anymore (like what happens to actors, I imagine) and you start questioning what you’re doing wrong, if it’s your body because you’re not as thin as everyone else etc. when in reality, you’re not doing anything wrong, it’s just business to them.

I know this might sound like a rant and a petty bitch fest, but trust me, if you know me, it’s not. I don’t have a defeatist attitude and I’m not a cry baby that complains about everything. I’m generally really strong and try to turn even the hardest things into positive ones as you know if you’re a long time reader, which is what I’m doing now. This has been building up over the last year or so and I’m not the only one to quit the industry as other big bloggers (Kayture as an example – I remember her calling the gifts in the beginning ‘poisoness’ because they weren’t actually thank you gifts, they always came with strict requirements) completely quit and left because of issues like this as well as issues I’m moving onto now.

Social media somewhat becomes your life, as does your blog, because it is your life, it’s an extension of you. You’re switched on 24/7 and you can’t rest because you are a one man business. Without fresh content you become old news, without engagement nobody wants you, and without an increase in followers, you’re worthless (from the standpoint of a career). At the start this is great because you can’t get enough of it, but once it becomes stressful and not enjoyable, it’s no longer a good thing. You literally become worth what your numbers say. Whether you’re deemed good enough is no longer about your abilities or quality of work and it’s about the numbers over your head instead. I’ve always took pride in having quality content on my blog and building up my community here, which I love, but as the times have changed, it’s mostly always about social media now, and your numbers, not your quality, which got me thinking the other day, how did I become a statistic? Why am I only worth however many followers I have? It’s such a warped way of thinking.

Everywhere I go or whatever I do now means I’m 95% of the time instagramming it or it’s to do with the blog and I have stopped living life, being free, enjoying myself. It’s become a problem. Not because I’m not happy to share everything with you, I am, but because I’ve always got requirements, so even leisure time turns into working time. I can take great photos I’m really proud of and if they don’t get as much interaction as another photo or they ‘don’t do well’ then I question why and get down about it, which is ridiculous. I fully get it’s to do with the algorithm on Instagram and how they have made it, but when your career and business is yourself, it’s a stressful mix and often mind warping. Goals have become about numbers and how to get more followers and engagement rather than about what makes me happy and why I started it in the first place.

So now that I have got that out the way, and you know what’s been going on, I have decided to take a new direction. I’m an open person and I’m always honest with everything I share with you regarding my health, my anxiety, my life in general, so I’m taking a break from the superficial side of this industry. I want my blog to be how it was when I started it, just purely my hobby. The way I work with anyone will be changing dramatically going forward. I will still be using affiliate links when I recommend products to you, as with the Ehlers Danlos Syndrome I can’t attend a 9-5 job, so I will need to keep a small side income, but it wont be my career anymore, just my hobby. I am doing this for my own sanity, my own peace of mind, and it feels right. I used to feel like I couldn’t post certain things because of my own brand image and whether it’s going to hinder me in the future for collaborations, but not anymore, I need to just be me and focus on that.

So to be clear, I am not quitting my blog, I love my blog, I love you, I love what’s created here, but I wont be doing it as a career where I collaborate with brands for a while. I stopped going to all the PR and press events quite a while ago as I can’t handle the falseness, the pretending to be your friend and like you while they’re constantly looking around to see who else ‘better’ is in the room, or because they just want you to blog and instagram the event so they get exposure. It’s just not who I am (again, I’m not tarnishing everyone with that brush, I’ve been to some amazing events and met some wonderful people). I care too much and I give too much of my own self away to carry on with that as it becomes quite draining. I get invites to fashion week shows and I don’t go because of that too, I have no desire anymore to go deeper into this industry and lose myself in the process. It’s a scary prospect that I just don’t have the mentality for at the moment. I need to work on myself.

I want to be clear that not all brands are like this, as I said above, some have been amazing, genuinely nice, and wonderful, to which I cannot thank them enough. I am not saying I wont ever collaborate with a brand ever again, as I am not ruling things out like that, but I am saying things will change. I would only ever consider a photoshoot collaboration again if it’s a brand I know and love, that’s well known and trustworthy, or if it’s a brand close to me that I have a wonderful relationship with, but otherwise, I will just be using ads and affiliates here in order to be able to keep the blog running for now, while I work on myself and producing better content for you, getting back to a more real and engaged vibe.

Anyway, now I’ve got that off my chest, I hope you understand where I am coming from by wanting to leave this stressful and superficial industry. It’s a good thing for you readers though as it means I will be focusing on my personal, health, outfits, wish lists, reviews type of posts much more and giving more of a personal approach to everything instead. I’m taking a new direction and I am feeling inspired. I also have some ideas about adding in ‘fitness with an illness’ and some food/recipe related content too, mixing things up a bit, doing them how I want to as I’ve taken a great interest in that lately with my exercises and health changes. I’m working hard with my physiotherapy sessions and trying to get my body in a good place, and I need to work on my mental health too, especially the anxiety which I’m making progress with, and learning to make time for myself. I’m already feeling in a much better place by having spoken about this to you all, and I’ve been happier than I have been in a while, I feel like it’s a new beginning, a fresh start, a happier one where I can be much more engaged with you and my own content. Let me know if you have any questions at all and I hope I have your support. If you’re a blogger and have experienced things like this too, please do comment and let me know!

P.S. – I am super excited about not having to freeze my butt off in a little amount of clothing in the Winter for photoshoots with a deadline or if I’m not feeling well enough, I wont have to power through it and try my hardest to do a photoshoot when I’m just ill, so I can rest instead. I am taking on a few other at home jobs writing content for others in order to make up some money, which I’m looking forward to as it’s my creative side, it’s not the same income, but I am sure things will be ok and with my mindset, I know I will be fine. Fingers crossed! I will be finishing up the collaborations that I have in place at the moment, and go from there. Lorna xx.



  1. Ali
    September 30, 2018 / 4:58 pm

    Wow Lorna so perfectly put and worded with such love and feelings. You get one life and you have to put yourself first no matter what. Iโ€™m super proud of you and wish you so much health and happiness always. Xxx

    • Lorna
      September 30, 2018 / 7:57 pm

      Thank you, Ali! I agree, we have to live it as happy as we can be. So pleased to have such support. Thank you!

  2. David
    September 30, 2018 / 5:07 pm


    • Lorna
      September 30, 2018 / 7:57 pm

      Don’t be sad, it’s not a sad thing, it’s a positive thing ๐Ÿ™‚

  3. September 30, 2018 / 5:13 pm

    Hi Lorna. I enjoyed reading your post today and so admire your decision. Taking care of one’s self first is a good thing. I wish you the best going forward! โค๏ธ๐Ÿ‡ฌ๐Ÿ‡ง

    • Lorna
      September 30, 2018 / 7:58 pm

      Thank you so much, John! That’s so kind of you. Always appreciate your support!

  4. September 30, 2018 / 5:26 pm

    Lorna dear, I have always been a fan of yours. I read your post/s and I feel you as if I know you. I support whatever you do because you are genuine and you truly are a good person.

    • Lorna
      September 30, 2018 / 7:59 pm

      That’s so kind of you, Carmina. Thank you so much for that, it genuinely means so much to me. I have so much love for everyone here.

  5. Ian
    September 30, 2018 / 7:30 pm

    Lorna sorry to see your efforts and hard work is being exploited more then you would like , because you are so nice and attracted people who follow you for you , not for what you show the wolf always has it eye on the food . take care Ian

    • Lorna
      September 30, 2018 / 7:59 pm

      It is unfortunate, but I guess that’s the way of the world so it’s within my power to try and change it back for me. Hopefully I can. Thank you for always commenting, Ian. You’re a loyal reader and I appreciate that.

  6. Purvaaaa
    September 30, 2018 / 7:40 pm

    Heyy! Just saw your announcement and I am so shocked. Please take care of your mental as well as physical health. Have some time off away from this negativity. It will definitely help you get recharged. Then I’m sure you will come up with even more creative ideas. Just take it light for some time and don’t stress. We love youโค
    We all know how hardworking and dedicated you are towards your blog. Honestly, follower number is just a value. It does not bother us or the people who truly value your work. We have your back.
    If you need anything, just text me! Take careโ˜ป
    You’re a really strong and beautiful woman!

    • Lorna
      September 30, 2018 / 8:01 pm

      That’s so sweet of you, seriously, thank you from the bottom of my heart. I always see you commenting on my Instagram and it means so much to know I have lovely people out there like you that support me. I’m hoping it makes me a lot stronger and my posts will be much better off for it. It’s already a huge weight lifted off my shoulders. Thank you again!

      • Purvaaaa
        September 30, 2018 / 8:17 pm

        Also, I like the fitness with illness idea! Exercise and recipes would be quite a variety!
        There are a lot of Indian bloggers and youtuber that I follow. Even they had taken break for a while from the industry. And now that they are back, the content quality has changed so much in a better way because they are again their happy, healthy self. Doing this for fun. For their own happiness.

        • Lorna
          September 30, 2018 / 11:24 pm

          That’s so good to know that they are doing well again, thank you for sharing that! And I’m glad you like the idea of the other topics for my content!

  7. Andi
    September 30, 2018 / 7:49 pm

    What a post that is ๐Ÿ‘ , its a shame you have been forced in to that decision but you can move on with a new direction , and be happy in yourself and with a lot less stress in your life , it shows just how shallow both the industry and the internet can be . At lest you can post again with a true objectivity in your writing , what i am sure would have been one thing that will get a bit of your joy back Xxx

    • Lorna
      September 30, 2018 / 8:03 pm

      Thank you so much, Andi! I read your comments regularly on my Instagram and they’re always so positive and kind. I know I am repeating myself a lot here, but I’m so thankful! I’m trying as much as I can to remove the negativity and do what’s best for me, while making sure I am even closer to all of you here, it’s so important to me! Raindrops of Sapphire is my world.

  8. Apryl
    September 30, 2018 / 10:14 pm

    Hey dear, I’ve just read your announcement and can say I’m so so shocked, yet happy and pleased for you. I dont know if you remember me from our Authentic Forum days on Rock and Republic! But we made friends and I’ve kept you on my radar ever since.

    I’m so proud for you and all your success and also so happy you’ve turned and grown into such a strong woman.

    Wishing you a happy happy beautiful life in all your future adventures!!! ๐Ÿค—๐Ÿค—๐Ÿค—๐Ÿค—๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜

    • Lorna
      September 30, 2018 / 11:26 pm

      Thank you so much, Apryl! I of course do remember you ๐Ÿ™‚ We went from R&R to Diesel and had some good times with denim. I’m so happy you still follow me, so glad you messaged ๐Ÿ˜€ Your support means everything to me and I’m overwhelmed by the kindness from everyone right now. Thank you so much! Really hope you love my blog!

  9. September 30, 2018 / 11:05 pm

    It’s a shame you’ve seen that side to the industry Lorna! I know my blog is a small thing compared to yours, but I had a really bad experience with a brand collaboration a while back and it’s made me say no even more often. I’ve taken on a couple more this year but I’ve noticed the same stress and worry creeping in as I did with the other collaboration, so I think I’m going to go back to saying no to things! I’m lucky my blog is just and always will be a hobby so I can be more relaxed about what I accept.

    Hope this new direction works for you and takes some of the stress of blogging away! ๐Ÿ™‚

    Away From The Blue Blog

    • Lorna
      September 30, 2018 / 11:27 pm

      Hi Mica! Gosh, I’m so sorry it’s happened to you too! I feel like it’s happening to so many bloggers but nobody speaks out about it, which is such a shame. Nobody deserves to be treated that way and used, it’s just so wrong, especially when our blogs are OUR blogs, that we have built up. I’m happy that you’re keeping it stress free as a hobby, sometimes it’s just not worth it. I’m glad we met online through blogging though, so many good things can come from it ๐Ÿ™‚

      • October 4, 2018 / 1:22 pm

        So true – there are a lot of positives to blogging and they definitely outweigh the negatives! I agree, we need to speak up about the bad times and let others know they aren’t alone, and that we need to value ourselves over anything else ๐Ÿ™‚

        • Lorna
          October 4, 2018 / 1:52 pm

          Very well put ๐Ÿ™‚

  10. September 30, 2018 / 11:24 pm

    Great post! Thanks for sharing your experience. Physical and mental health are important. So do what you want, and make the chances that are needed. I’m a fan of different kind of blogs.

    • Lorna
      September 30, 2018 / 11:29 pm

      Thank you! Hopefully it sorts things out and makes things fresh!

  11. Greg Hallsworth
    September 30, 2018 / 11:25 pm

    Fair play to you Lorna, no sense in carrying on pursuing something when the enjoyment is no longer there. I think it’s absolutely right that you should set ground rules for how you work and only deal with those brands that show respect back to you. One day all the fakeness in the industry will collapse under its own weight! Looking forward to seeing your new posts and stories on Instagram ๐Ÿ˜€

    • Lorna
      September 30, 2018 / 11:30 pm

      Thank you so much, Greg ๐Ÿ™‚ Honestly I can’t wait for that day. I was talking with Adam earlier and I feel like the social media thing will just become so fake that nobody will trust it anymore and it will just blow itself up, and hopefully everyone comes back to blogs and quality, which can’t be faked. Thank you so much for your support!

  12. Rachel Shapiro
    October 1, 2018 / 12:12 am

    I had no idea how rough it was in the fashion industry. Your blog helped me so much in discovering so many different kinds of clothing and ways to wear. I will miss this. But I’m very glad you have kept your head up after what you went throough.

    • Lorna
      October 1, 2018 / 12:58 am

      That aspect of things is not changing, if you read to the last few paragraphs, it explains that. I’m still here!

    • Lorna
      October 1, 2018 / 11:06 am

      Thanks for your support, Amy!

  13. Charles
    October 1, 2018 / 6:25 am

    As a long time visitor, I must say it is a disheartening to hear you are quitting any aspect of your blog. Nevertheless, your decision is completely understandable. A huge part of your charm is your honesty, sincerity, and passion for what you are doing, and it is obvious from your post that some companies are trying to quell those virtues in favor of crafting an image of you which fits their advertising schema. Fortunately, you not only have the integrity to stay true to who you are, but also the class to walk away in a dignified manner. It’s a shame that some companies can’t see the value of having someone like you as an equal collaborator and ally, but it’s wonderful that you know your own worth.

    • Lorna
      October 1, 2018 / 11:08 am

      Thank you, Charles! Nothing will really change for you as a reader though, except you will be getting better content, I’m just taking a big break from the side of it where I do photography collaborations for brands, as explained, but that doesn’t mean I wont still be doing my own reviews and product features!

  14. October 1, 2018 / 7:50 am

    Good for you Lorna. I quit a lot of collaborations a few months ago and blogging is so much more fun now! You have to put yourself above everything.

    • Lorna
      October 1, 2018 / 11:08 am

      That’s good for me to hear it’s happening to others too, thank you for sharing, Nancy!

  15. October 1, 2018 / 10:59 am

    Hello Lorna,

    I am going through a phase similar to yours and as I am pretty much fed up with many things right now please feel free to censor, cut or even delete this comment if you want as there are some not quite proper words included and the post turned out to be long even according to my standardsโ€ฆ

    I usually avoid speaking in superlatives as I feel uncomfortable and suspicious about these things myself when hearing them from people (people are not always sincere as you found out the hard way and often try to impress you for the sake of their own benefits; friendship is a veeeerry loose concept nowadays), but I honestly have rarely seen a person so dedicated to his/her work and so passionate about it like you. And you simply have the talent and the passion for what you are doing. My humble opinion is, you are one of the best out there. However, I think I understand what you are going through.

    28th of September was my last day on the second job Iโ€™m quitting in the last 3 years, because I cannot cope with the thinking of companies that, among other things, want me ignore my family for the sake of a few euros/dollars more (Ok, here is me referring now to one of my favoriteโ€™s movies ๐Ÿ™‚ ). And I simply cannot play the political games they want me to and screw up people I have lunch with in order to make career.

    The reason I started commenting in your blog was that I was deeply impressed by you speaking openly about your health as well as your stamina and determination to fight your condition. You are a fighter, Lorna. This is reflected in your work and in the amount of energy you obviously invest in it. Our son was diagnosed with type 1 diabetes at the age of 3 (now he is 6) and

    I saw in you the same strength heโ€™ll need one day to deal with that.

    Becauseโ€ฆyes, it might sound ridiculous, but acceptance and integration in the society is not working well for us in this regard in the XXI century. At least for now. I mean they stamp him on the wrist (brand him may be a more appropriate word) at birthday parties at the kindergarten as the โ€žboy who may not have those delicious cookies over thereโ€œ. I mean, how is he supposed to feel normal one day and as a part of the society when they stamp him like a sick cow for fโ€ฆ sake ???

    I donโ€™t know how many followers you have and how many you need to feel thriving but let me tell you thatโ€ฆdonโ€™t you ever dare let us see that lovely unique smile off your pretty face.

    Take care of yourself and spend more time with your boyfriend or family and do things that make you feel complete and happy. Take a break from all this for a month or so, I mean a total break.

    I am preaching now I guess, so it is time for the good old full stop punctuation mark here ๐Ÿ™‚ I am so happy that I stopped using paper: this comment equals at least one tree, Greenpeace would have killed meโ€ฆ

    Take care! I am curious about what is coming up nextโ€ฆwhen you unleash your creativity purely for your own delight.

    • Lorna
      October 1, 2018 / 11:16 am

      Thank you for your comment, Mark, that’s really long and in depth, so it’s always nice to see people really wanting to write something passionate. Sorry to hear your son has diabetes at such a young age, I know how hard that can be to manage, and you’re right, having an illness when you’re young does label you and does somewhat outcast you. I know first hand as when I wasn’t well enough to attend school, I pretty much lost all my ‘friends’ and never saw them again, apart from 1-2 of them.

      It’s also really good to hear you’re not going to be sacrificing family time for more money, things like that often causes separation from those you love because it can end up in neglect and changing you as a person, so recognising that like you have is amazing. I haven’t changed or edited out any of your comment, as you can see, as I don’t think that’s right to do on my part, and it didn’t need it. I do see my blog as a community in a way, I know a lot of people have made friends from either this blog or my Jeans Blog, which makes me happy.

      I wont be taking a month off or any time off, not yet anyway, just simply taking a break from that aspect. My blog itself doesn’t stress me or upset me, I love sharing my content of my own with you, I have so much enthusiasm for that side of it, so that’s why I’m changing things around once I’m done with my collaborations I have in line at the moment – the good ones. If at any point I do need to take a proper break from the entire online world, I will consider it, but right now I don’t need to do that. I love you all too much.

      I’m so overwhelmed and grateful to everyone here for supporting me and commenting. Thank you so much!

    • Lorna
      October 1, 2018 / 1:58 pm

      Thank you! Yes, I’m excited to just be more relaxed and myself with it.

  16. Norman
    October 1, 2018 / 3:04 pm

    Well Lorna,I didn’t expect that after you said earlier in the month that you had a surprise for us. I often wondered how you made a living by having a blog,now I know. From what you say, to be treated so badly by companies I don’t blame you for what you are going to do. Doing you own thing and picking the companies and clothing you believe in will be good and I wish you every success, you are a fighter in everything you do, in your work and your health. Good luck Lorna. I will be watching and continue to be with you in the future.

    • Lorna
      October 1, 2018 / 5:45 pm

      Thank you so much, Norman! I did think you wouldn’t know what it was, I don’t think anyone expected it! I’ve always been pretty quiet about that side of things and always just taken it in internally.

  17. October 1, 2018 / 6:31 pm

    Aww Lorna. Well, as a blogger myself (still in the hobby phase and hoping for it to be a career), I’ve already seen the surface of some of this stuff, and it’s my biggest fear with getting into anything creative. Especially in the fashion industry where there is so much false promises and fake personas…I see that in music too with my DJing “career”. I’m also someone who has always wanted to run my own creative business, but am locked into a 9-5 because of those fears and am still trying to find that balance or ability to branch off like you have. I followed you initially years ago because you shown like a diamond through the rest; you are real and honest. It is so refreshing to read things like this, since we’re all human, and no big solo business venture is as glamorous as the top bloggers make it look. Sometimes I feel the way you do in terms of everything you do being work…tough to take vacations without thinking of the next Instagram shot or how to tie it into a post, etc. So far I enjoy it, but I can see it easily getting out of hand. I’ve also had a couple of brands either flake or leave me feeling used or unappreciated. I’ve also built relationships with so many great brands too, and continue to stay in touch with them, so that helps keep it worth it. I really appreciated this post…I always appreciate your realness and I’m glad you’ll still be writing and returning to the reasons why you started the blog in the first place. I feel that’s a great way to rest up and renew, and who knows, maybe it will help your blog out even more in the long run. ๐Ÿ™‚

    Much love! xo

    • Lorna
      October 1, 2018 / 8:30 pm

      Hi Lana! So sorry to hear you’ve had similar issues with brands, it’s such unfortunate, but we’re not alone, I’ve had a few private messages saying the same things as well. Something needs to be done. It’s not right. I’m always so appreciative though of everyone who says how much they like my content and to know I’m viewed positively, it’s wonderful, especially since you’ve followed all these years. It’s an honour. I hope you’re able to get where you want to ๐Ÿ™‚ But you’re right, the top bloggers who always make things look glamorous don’t show what behind the scenes is like, so it really does give a false representation. Much love to you too!

  18. October 1, 2018 / 6:35 pm

    Hi Lorna,
    This is jess from Elegantly Dressed and Stylish. I have EDS as well, and decided to focus one post a week to more health and midlife topics, I do write what I want and enjoy helping others who may be having a hard time with an illness. I have been blogging for almost 5 years, and do understand what you are saying about brands. I took your advice with one brand you mentioned, as they asked to collaborate and I wasn’t willing to sign a contract or re-do my writing, as you said, it is a lot of time and effort. Focus on you, your health and enjoy what you do. That is what is most important.
    jess xx

    • Lorna
      October 1, 2018 / 8:32 pm

      Hi Jess! Yes, I remember you asking, so I’m glad you took that advice, it’s just not worth it. It’s always nice to meet someone else with EDS, it feels so real when you do, but I’m so glad you’re taking care of yourself and focusing on you too. I think one dedicated post a week is a great idea. Thank you so much for commenting xx.

    • Lorna
      October 1, 2018 / 8:31 pm

      I truly doubt they will, given that some don’t care or wont come back here to even see my other content, lol ๐Ÿ™‚

  19. October 1, 2018 / 7:55 pm

    I’m sorry you had to experience all these negative things with your blog and it’s great that you’re going to focus on the parts of it that make you happy. I wish you the best of luck and I’m sure your content will be amazing!

    Kathrin | Polar Bear Style

    • Lorna
      October 1, 2018 / 8:33 pm

      Thank you so much!

  20. October 1, 2018 / 7:58 pm

    This post is totally honest and I know how you feel about it. This is the reason why I decided to end up blogging soon. I donยดt have time to run my blog as I want… My best wishes for you and thank you so much for commenting on my blog .-*

    Melanie / Goldzeitblog

    • Lorna
      October 1, 2018 / 8:34 pm

      Hi Melanie! Oh no, I’m so sorry to hear you’re ending your blog. It is hard to keep up with things, especially if a lot gets you down and people get at you, but hopefully you can find a balance. Best wishes to you too and thank you for always commenting here!

  21. Sabrina
    October 1, 2018 / 10:47 pm

    I thank you for your blog
    I am a bit sad,
    but I understand that you need, as we say in French “changer d’air” ( to change air),

    • Lorna
      October 2, 2018 / 1:11 am

      Definitely no need to be sad, nothing will change for you as readers, it will only make it better!

  22. October 1, 2018 / 11:13 pm

    Hi Lorna

    I’m so glad you’ve put you first and the energy and money drainers out of your life. You constantly inspire me with your intelligence, warmth, fashion sense and all round human decency. I also admire your bravery to “paddle your own boat” and being responsible for making your own money. That’s a quality I’ve always admired and respected.

    You’ve maintained your integrity and it shines through in this message and all of the others I’ve read over time.

    So best wishes, good health and good luck to you Lorna. I know you’ll be a success, whatever path you choose to take next.

    Big hugs

    James xx

    • Lorna
      October 2, 2018 / 1:13 am

      Thank you so much, James! That’s so kind of you to say such kind things like that. Being told you see intelligence in me and warmth and human decency, that’s really nice of you. I appreciate that. It’s definitely a tough old world, but in the bigger picture, your happiness and health is the most important thing, that’s what it comes down to xx.

  23. karasclosetblog
    October 2, 2018 / 2:00 am

    I think it’s great that you are doing what’s best for you and your happiness, and thank you for being open and honest in this! It’s a shame how the blogging industry can be, with people buying fake followers to brands not keeping their end of a collaboration. Also, I don’t think people realize how hard it is to run a blog as a business, since one person is doing everything. I wish you all the best with this new change, and I’m sure everything will go great!

    x Kara | http://karascloset.net

    • Lorna
      October 2, 2018 / 1:23 pm

      They definitely don’t realise I think, but bloggers are also to blame for that as they (myself included) only publish the best bits, so nobody knows what goes on behind the scenes. Hopefully things improve and change in the future though!

  24. October 2, 2018 / 6:51 am

    I was saddened when I read the title, then you have the disclaimer and the last part. That was good to know. Anyway, yes dear. Take as much time as need for a break. Wishing you all the best dear, both in your health and career.

    Kisses from NY!

    Jessica | notjessfashion.com

    • Lorna
      October 2, 2018 / 1:24 pm

      Thanks, Jess!

  25. October 2, 2018 / 4:16 pm

    Best of luck to you in your new endeavors, Lorna. I completely understand. I do get offers for my own blogging work to post about them. Sometimes even, I choose to blog about them even if not contacted. I completely understand where you are coming from. That’s why I do non-traditional blog work with my fashion/beauty blog. Remain strong in all that you do.


    • Lorna
      October 2, 2018 / 4:18 pm

      Thank you, John!

  26. Andrew Birch
    October 2, 2018 / 7:18 pm

    Hey I read the blog….. Just felt like I wanted to say something about it all, its pretty tough & quite unreasonable out there, you have to make the right decision for your health, that always comes first!! Sounds like quite a cut-throat business, I’m not entirely sure why the people you used to deal with would jump ship for someone else that has more followers, surely they do a background check on the incredible jump of followers, it’s their job to make sure the people they use are reaching out to active people. The nice person always gets dumped on! I wish you all the best on your new venture (s), I’m certain whichever the path is that you take will bring you success & I look forward to seeing you move forward ๐Ÿ˜Š

    Andrew B

    • Lorna
      October 2, 2018 / 7:35 pm

      That is unfortunately the way of the world and the way of the industry. Going for someone bigger is always what companies seem to look for, and so little of them do the research needed to find out the fakes. It’s shocking. It’s so simple as well, you only have to type in people’s usernames on a few websites to give you the stats on their accounts, it’s not hard to find, but too many brands don’t bother, they just see numbers and think it’s great. It’s such a weird industry. Still, I’m a lot happier already ๐Ÿ™‚

  27. October 3, 2018 / 12:28 pm

    I was almost in tears reading this. You have been a great support to me for nearly a decade I think and a great friend. The sad thing is, I felt you pain all the way through and if I changed a few words and context it could have been me saying it – so if itโ€™s the two of us how many people out there are feeling this way? You being brave and writing this I hope will help many others realise they are not alone. Itโ€™s a sad, fake world. I wish you all the best

    Ian x

    • Lorna
      October 4, 2018 / 12:58 am

      Oh no, sorry you got upset, Ian! I didn’t intend that, and hopefully with the positivity I am feeling right now, I can radiate some of that to everyone. I know first hand that there are many other bloggers/social people out there who are feeling the same way. I’ve spoken to some, but a lot are afraid to speak out as they don’t want to jeopardize anything, which I fully understand, but the more it goes under the radar, the less chance of the industry improving. Hopefully things do change for the better!

  28. Lis
    October 4, 2018 / 6:46 pm

    Lorna, thank you for this wonderful post. And especially thank you for letting me know that I am not the only one facing ALL of your mentioned issues ๐Ÿ™‚

    • Lorna
      October 4, 2018 / 6:47 pm

      You definitely aren’t! So many bloggers are, pretty much everyone I have spoken to (big or small) has these issues, it’s just it’s not spoken about and it’s accepted. Please do be open about it, I think it’s the only way we can change the industry ๐Ÿ™‚

  29. Gabrielle
    October 6, 2018 / 6:50 pm

    This was such an interesting post to read through Lorna and I’m hugely proud of you for speaking your mind here on your blog; after all it is YOUR space and nobody can tell you what to do with it! I’m glad you won’t be leaving your blog though as I hugely enjoy your lovely content ๐Ÿ™‚

    aglassofice.com x

    • Lorna
      October 6, 2018 / 6:59 pm

      Thank you, Gabrielle ๐Ÿ™‚

  30. October 7, 2018 / 9:59 pm

    I can totally understand where you’re coming from. There are a lot of issues in the online influencer world that nobody talks about, and it is a cut throat industry with a lot of fake people so your honesty is really refreshing. There are definitely some perks to having a blog that is a hobby, there is less stress and anxiety. Do what is right for you! You can always go back to blogging full time if you decide it’s right for you.

    • Lorna
      October 7, 2018 / 10:43 pm

      Thank you, Ivana! Yeah, that’s what I’m doing right now. I wrote break as I wasn’t sure what the future holds and you can never set things in stone really as a lot changes over time, but right now I am happy with the decision!

    • Lorna
      October 8, 2018 / 9:53 pm

      I’m glad to hear that!

  31. Mia
    October 8, 2018 / 6:35 pm

    *hugs* You and your health come first. Do what is best for you.

    • Lorna
      October 8, 2018 / 9:54 pm

      Thank you, Mia!

  32. Steven Whaley
    October 9, 2018 / 4:50 pm

    I know that this is a decision that you have taken carefully and I am sure that it’s the right one for you. If something feels wrong then it probably is and none of us who visit your blog, who care about you and respect you, want to see you being exploited or treated disrespectfully by anyone in the fashion industry. I suppose it’s inevitable that an industry that relies so much on change is going to have a pretty high ratio of superficial people – and that is so far removed from who you are with your ethics, standards, compassion, warmth and humanity.

    The most important thing is that you are able to continue to enjoy what you do and I know that this decision will give you greater joy in how you put together the contents of your blog.

    I know how hard it can be to take such major decisions in life but once the decision is made then it can feel like a huge weight has been lifted – and I hope that is how you are feeling now. ๐Ÿ™‚

    As always, I look forward to all of your upcoming content and I am sure it’s going to be brilliant! ๐Ÿ˜€

    • Lorna
      October 10, 2018 / 1:00 am

      Thank you so much, Steven ๐Ÿ™‚ That’s really kind of you to say all those nice things ๐Ÿ˜€

Thanks for your comments =) I read & reply every one =)