Interview With Julie Deane, Founder Of The Cambridge Satchel Company


A little while ago I got the chance to interview the founder and designer of The Cambridge Satchel Company, Julie Deane. I’m a big fan of the bags due to their really pretty shape as well as the amazing colours they come in, so I wanted to catch up with Julie to see what inspired her and what’s next for the brand! You can read all of the interview inside this post. Also, if you love Cambridge Satchels like I do, I am giving away a 13″ Vintage Brown satchel right now! You can enter here.

Lorna: Hi Julie! I know that you started out with nothing but your Cambridge Satchel idea 4 years ago, what inspired you to want to do satchels?

Julie: I had been looking for a lovely leather satchel for my children and they were no longer available. So I took my pencil and started drawing the one I remembered from school, then brought it bang up to date!

Lorna: You have come such a long way and I am so pleased that your company took off like it did, I’m a big fan of the satchels myself and have been for a couple of years. Did you ever in-vision The Cambridge Satchel Company being as successful as it is today?

Julie: I honestly never thought of it – I hoped that I’d make enough for the school fees but I just kept focused and working as hard as I could. Don’t limit yourself, follow your dream, work hard and see where it takes you..

Lorna: How does it feel when you see a celebrity wearing one of your bags?

Julie: Amazing – to see someone that you’ve seen so often in films or on tv, walking about with a Cambridge Satchel bag – it’s very exciting and it’s a great boost to everyone here to know that of all the bags they could have chosen, it was one of ours that was picked.


Lorna: Do you have any plans to design any other style bags in the future? Or will you stick to satchels?

Julie: We do have two new shapes, both will launch in 2013. We don’t say much as we have so many imitators that we have to be very careful.

Lorna: My favourite bag would be the fluorescent pink 11 inch satchel, do you have a favourite?

Julie: The Downing (oxblood and navy) makes me smile because it’s the one I took to Downing Street when my mum and I were invited as part of the Red magazine awards last year. It was such an honour, and to have my mum with me made it extra special. Every time I carry that bag I relive that day.

Lorna: I know your fluorescent collection took fashion week by storm in New York, did you know that neons were going to be a huge trend again at the time?

Julie: No, but they are exceptional bags. When I see someone with one the bag literally lights up the room – there’s nothing like them. We have some new fluoro colours coming so the summer is likely to be bright again, despite the British weather.


Lorna: What has been your most amazing experience since you founded the company? Do you have that one moment where you look back on it and think ‘wow’?

Julie: Standing in New York last February and seeing bag after bag of ours in Bloomingdales shop windows, with “The Cambridge Satchel Company” etched across the windows – amazing, they really helped make us ‘The Brit It Bag’

Lorna: And lastly, I just wanted to say how I love that the bags represent true English heritage in a way, but is there anything you would like to add that I didn’t ask or you would like to tell my readers?

Julie: I would encourage your readers to stop and ask themselves do they have a dream? an idea they think might just work – and then follow it – do something to make it a reality, it’s never been easier to start a business all you need to do is take that first step.

Lorna: Thank you for doing this interview with me Julie and I hope you have even bigger success!

Julie: Thank you Lorna and a very happy Christmas to you and your readers. J.




    • Lorna
      December 28, 2012 / 4:04 pm

      Thanks Alma!

  1. December 28, 2012 / 1:55 pm

    wow! that’s a great interview loma! beautiful post thanks for sharing!

    • Lorna
      December 28, 2012 / 4:04 pm

      Glad you liked it nini!

  2. December 28, 2012 / 2:30 pm

    Happy New Year! I’m wishing you the best! I hope you enjoy these days!

    P.S.You can vote for Beauty and the Mist as your favourite Greek beauty blog. You can choose up to 3 blogs, but NOT THE SAME. If you want to choose only one, leave the two other options blank. You only write your name and email. Thank you very much! Happy Holidays!

    • Lorna
      December 28, 2012 / 4:04 pm

      Thank you! Good luck in the vote too!

    • Lorna
      December 28, 2012 / 4:05 pm

      Thanks Sophie!

  3. December 28, 2012 / 5:35 pm

    I love your blog!! Just found it!

    • Lorna
      December 28, 2012 / 5:41 pm

      Thank you Nikki!

    • Lorna
      December 28, 2012 / 6:48 pm

      Thank you πŸ™‚

  4. December 28, 2012 / 6:13 pm

    Hi Lorna, I love your blog and your are such a wonderful girl, I like your style. These bags are amazing. Come and meet me on my blog sometime, I’ll be there, waiting for you. And if you want, add me on GFC πŸ™‚
    Where are you from, precisely? I’ve been to Swanage last summer.

    • Lorna
      December 28, 2012 / 6:49 pm

      I’m from the South West πŸ™‚ I never give out exactly where I live though! Thank you for your lovely comment!

  5. December 28, 2012 / 7:09 pm

    Wauu! Love this bag!
    Sure, I’ll follow you!
    Amo Lusso

    • Lorna
      December 28, 2012 / 7:12 pm

      Glad you do Lily!

  6. ali
    December 28, 2012 / 7:16 pm

    What a lovely interview, good questions Lorna, and perfect answers x

    • Lorna
      December 28, 2012 / 7:18 pm

      Glad you liked it ali!

    • Lorna
      December 28, 2012 / 11:01 pm

      They are great aren’t they! πŸ™‚

  7. December 29, 2012 / 12:04 am

    What a great interview! That’s so cool you got to interview her! Great questions, and those are lovely bags!

    • Lorna
      December 29, 2012 / 12:09 am

      Glad you liked it!!

    • Lorna
      December 29, 2012 / 2:16 pm

      Thank you so much Karen!

  8. December 29, 2012 / 3:55 pm

    Oh wow I didn’t know this company had started from a Mum!!! I loved this interview Lorna!!!! I love the satchel’s even more now xD

    I hope you have a great New Years and wish you and your loved ones all the best my darling!!


    • Lorna
      December 29, 2012 / 4:00 pm

      Oh yeah it’s a cool story isn’t it! And thank you Rosie! I hope you do too!

    • Lorna
      December 29, 2012 / 5:46 pm

      Thank you πŸ™‚ We can follow each other if you want to, I don’t have GFC though!

    • Lorna
      December 29, 2012 / 6:20 pm

      Thanks Milna!

  9. December 29, 2012 / 6:17 pm

    Pretty bag πŸ™‚

    • Lorna
      December 29, 2012 / 6:19 pm

      They are great aren’t they πŸ™‚

  10. December 29, 2012 / 11:38 pm

    Cool interview Lorna! I love these satchels and it’s a very inspiring story. I’ve really enjoyed reading your blog this year. Best Wishes for 2013!

    • Lorna
      December 30, 2012 / 12:09 am

      Oh thank you Anna! That means a lot to me!

    • Lorna
      December 30, 2012 / 1:21 am

      Glad you like them Nat πŸ™‚

    • Lorna
      December 30, 2012 / 12:33 pm

      Glad you liked it!! πŸ™‚

    • Lorna
      December 31, 2012 / 5:14 pm

      Yeah she seems lovely doesn’t she?

Thanks for your comments =) I read & reply every one =)