One of my favourite brands, Miu Miu, is further strengthening its presence in Italy with the opening of a new flagship store on Venice’s Salizada San Moise dedicated to its collections of ready to wear, bags, footwear and accessories. Designed by architect Roberto Baciocchi, the store features an entrance and large glass display window with bronzed steel fixtures that face onto the ‘calle’. These elements blend harmoniously into the frame of the historic building that the houses store. The space spans across a long single level covering a total surface area of approximately 90 square meters. The original features of the palazzo are mixed with the classic decorative elements of the brand.
When you enter the store, its spaces are revealed gradually. From the entrance you proceed to the area dedicated to leather goods in which large staggered shelves upholstered in damask make for a dynamic product display. Following, is the area that houses footwear, a small lounge lit by a large skylight preferred from the original structure. Finally, you reache the ready to wear area in which the wood, stucco and plaster ceiling and furnishings have all been preserved and restored. The large window has been fitted with leaded glass bathing the space in natural light. To emphasis continuity between the spaces, the same inlaid Venetian floor joins all the rooms, whilst mirrors heighten to intrigue of the three different ceilings.
Judging from the pictures, this store looks absolutely amazing! You can see everything so clearly and it looks like a fantastic boutique to shop in. I love it! It looks so bright and fresh. There are more photos inside this post. Just click on the images to view them in higher resolution.